3 Quick Tips to Maximize Your Productive Time

Thursday, 29 July 2010

The more of the day that you can fill with quality productive time the more successful you will be. Think about your day and what you do. How much of your day is devoted to productive activities? How much to activities that support productive efforts? How much is wasted on routine non-value added tasks? Here are a few quick tips to help you devote more of you day to productive activities: (more…)

Take BETTER Care of Your Customers

Thursday, 22 July 2010

Over the past few years sales and marketing staffs have made a switch from a focus that was mostly aimed at acquiring new customers to an approach that has a focus on retaining and selling more to their current customer base and leveraging the relationships that they already have. While I am sure you have seen the statistics on how it costs 5 times more to find a new customer than it costs to sell to an existing one, do you have a plan on how to leverage those relationships? Is it to sell, sell, sell or is it to take better care of your customers and build the relationship?

Nobody likes to be sold, but everyone appreciates someone taking care of him or her and in business it is no different. But how do you take better care of your customers? (more…)

What is Your Vision?

Thursday, 15 July 2010

Are you floating along aimlessly in your career like a ship without a captain? Are you on a fool’s errand like Captain Ahab? Or are you one of the few that has a firm grip on the wheel and is headed somewhere special like a Ferdinand Magellan? Like it or not, you are your number-one asset and you are the captain of your ship. The better the plan and the skills you have, the better you and your business will grow and the bigger your rewards will be. Without proper vision it is hard to get anywhere meaningful, so lets take a look at how to best leverage your assets and chart a course to success. (more…)

Their Reasons, Not Yours

Friday, 9 July 2010

All to often I see ads and sales presentations where the emphasis is on the features of a product and the presentation is trying to create excitement about how fantastic all of these features are and they completely fail to address how the product will help solve the needs that their customers have. These presentations always seem to be looking the wrong direction since individuals make purchases based on their needs and not what a company thinks is exciting about a product. Savvy advertisers and sales people know this and base great ads on solving the needs of their target market rather than creating show-off ads detailing all the great features that their products have. (more…)

Move to a Long-Term Relationship Approach

Thursday, 1 July 2010

All to often when organizations and individuals are focused on getting sales today they create a short-term view of a customer’s value and in doing so greatly undervalue the worth of a customer. By focusing on building relationships a natural shift occurs in how organizations and individuals view the value of customers to a perspective more focused on the long-term value of a customer to an organization. This change of perspective can filter down through out the entire organization to create a much more effective way of doing business. (more…)