There are many tips on how to format a headline or whether to end your price in a 99 or a 98 out there and yes they are effective. Researchers have carefully measured the various data and verified results. But one way to improve your sales that is talked about much less but is often more effective in the long term than just knowing a few tactics and statistics is to operate your business under a guiding set of values. A guiding set of values can be a very potent way to increase your influence as a company or even on a personal level as a manager, salesperson or parent.

This set of values carries a substantial message to future and current customers that will weigh the decision making scales in your favor in many situations and regularly wins business when other factors are close to equal. Additionally, by operating under this set of principles it frees you and your team up to concentrate on more important things since decision-making is easy when there is a potent set of values to operate from. Conversely, if you are not operating under a set of values, you can be operating under an inefficient energy-wasting fashion, as you or your staff will struggle to make decisions that shouldn’t be decisions at all.

There is a tremendous benefit to developing consistent value based behavior. Clients, potential customers and just regular folks appreciate consistency and will welcome being able to expect it out of you. (Additionally, it fulfills basic psychological needs that everyone has – we are all regularly working to place information into consistent buckets in our brains. Not being able to put information into consistent buckets creates feelings of uneasiness in individuals.) Want proof as to the worth of values? Companies such as Disney have operated under clear values for years and are among the most profitable and respected in the world.