Build Your Credibility

Thursday, 29 September 2011

When you are marketing products and services it is crucial that you are able to build credibility with perspective clients. It is interesting to watch and see how salespeople that are as honest as the day is long can come across as untrustworthy by not paying attention to this important communication skill. Likewise, there are a vast number of less than honest folks that are perceived as paragons of integrity due to their ability to master necessary communication skills. This happens because credibility exists in the mind of the perceiver, it is a matter of perception and not fact. But how do we make sure that we meet the desired standards and make the grade? (more…)

The Power of Questions

Friday, 29 July 2011

Effective marketing professionals make good use of questions throughout the persuasion process to help lead consumers to purchase decisions. Questions can be used to clarify statements, determine values, understand objections and focus the conversation. All of these are powerful tools at your disposal that should not be forgotten in the midst of letting consumers know why they should buy your product using a your strongest selling points… (more…)

Success In Organizations Part 2 – Leadership

Thursday, 3 March 2011

Second in our series on success in organizations is the critical function of leadership. Leadership works right alongside a potent mission in successful organizations. Once you have a clear and well defined mission, it is important that you utilize your leadership skills to convince the organization that it is going to accomplish the mission you have developed. For success to happen, it is essential that a leader is able to sell an organization on its ability to achieve this mission.

There are a few key traits that each of us can easily adopt that will help us share this vision to our organization in an impactful way. (more…)

Success In Organizations Part 1 – Mission

Monday, 28 February 2011

Success in organizations comes from a powerful combination of mission, leadership and people.

In this three part series, we will discuss each of these three components in detail, beginning with a look at how a substantial mission can positively affect an organization. A potent mission can be a forceful asset for any organization. Yet despite this, it’s amazing to see so how many organizations seem to not have a unified, clear sense of purpose. (more…)

The Most Important Thing We Can Wear

Monday, 31 January 2011

What is the most important thing we can wear to improve our appearance to others and enhance our impact throughout our daily routines? That’s right – a smile. Not only does it say that you like someone and that you trust someone, but it helps enhance your charisma throughout your daily dealings. This charisma can supercharge your ability to get things done. (more…)

Catch People Doing Things Right

Friday, 7 January 2011

All too often in the stress of a busy day while we are working hard to push out projects, business people often forget some of the simple things that can literally supercharge their organization. A simple thing like a kind or positive word can make a huge difference. Compliments really do have a powerful effect and they mean a great deal to people – everyone wants to hear that they are doing well. (more…)

An Easy Way to Diffuse Skeptics…

Sunday, 19 December 2010

If you have ever marketed a product or service you know that potential clients often look at your ads and marketing materials with a critical eye. They know you are trying to sell something and take it with a grain of salt, but there is an easy trick that often breaks down resistance to critics. Simply start your marketing communication by using the following tip… (more…)

Add Incredible Power to Your Marketing Program

Monday, 15 November 2010

Have you seen those brands that one month are claiming to be the cheapest and the next month claiming to be the best? Or are claiming to be innovators in one ad and then talk about stability in the next? It’s hard to trust these folks and it’s hard to know what they stand for or if they even stand for anything at all. For this reason, consistency is one of the most powerful parts of successful marketing programs. (more…)

The Power of The Written Word

Thursday, 4 November 2010

All of the five human senses are not equal when it comes to the way our brain processes them. Each of us has a primary sense and we respond more strongly to that sense than the others. Generally sight and hearing are the most prominent and of those, more people respond to visual sensations than auditory. This means more of us can remember what we see than those that remember any other sensation. (more…)

A Simple Way to Add Credibility to Your Pitches

Thursday, 21 October 2010

Among a few other things, there is very consistently one thing that I notice veteran marketers and advertisers do that their junior associates regularly seem to overlook. This is a very powerful tool that we see marketing giants utilize on a regular basis that seems to often get lost when ad creation and sales gets down to the small business level. What is this powerful tactic? (more…)