Build Your Credibility

Thursday, 29 September 2011

When you are marketing products and services it is crucial that you are able to build credibility with perspective clients. It is interesting to watch and see how salespeople that are as honest as the day is long can come across as untrustworthy by not paying attention to this important communication skill. Likewise, there are a vast number of less than honest folks that are perceived as paragons of integrity due to their ability to master necessary communication skills. This happens because credibility exists in the mind of the perceiver, it is a matter of perception and not fact. But how do we make sure that we meet the desired standards and make the grade? (more…)

The Power of Questions

Friday, 29 July 2011

Effective marketing professionals make good use of questions throughout the persuasion process to help lead consumers to purchase decisions. Questions can be used to clarify statements, determine values, understand objections and focus the conversation. All of these are powerful tools at your disposal that should not be forgotten in the midst of letting consumers know why they should buy your product using a your strongest selling points… (more…)

Outcome Based Thinking

Thursday, 26 May 2011

A cold hard reality of the world is that most people operate in a stimulus-response type of mental paradigm. Something happens and then we respond, something else happens and then we respond, etc. etc. etc. But is this the best and most effective way to manage our lives and our businesses? The answer is: No. You can take control of your world instead of constantly responding to events in your external world. (more…)

Success In Organizations Part 3 – People

Wednesday, 16 March 2011

Next in our three part series discussing success in organizations we talk about how to translate a mission through your leadership skills to your most important asset: the people in your organization. Key to this is that the people in your organization believe that you care about their success.

People will not get behind a leader if they feel it will only benefit the leader and not them. Successful leaders help the people in their organizations work towards individual successes in the pursuit of the organizational mission. (more…)

Success In Organizations Part 2 – Leadership

Thursday, 3 March 2011

Second in our series on success in organizations is the critical function of leadership. Leadership works right alongside a potent mission in successful organizations. Once you have a clear and well defined mission, it is important that you utilize your leadership skills to convince the organization that it is going to accomplish the mission you have developed. For success to happen, it is essential that a leader is able to sell an organization on its ability to achieve this mission.

There are a few key traits that each of us can easily adopt that will help us share this vision to our organization in an impactful way. (more…)

Success In Organizations Part 1 – Mission

Monday, 28 February 2011

Success in organizations comes from a powerful combination of mission, leadership and people.

In this three part series, we will discuss each of these three components in detail, beginning with a look at how a substantial mission can positively affect an organization. A potent mission can be a forceful asset for any organization. Yet despite this, it’s amazing to see so how many organizations seem to not have a unified, clear sense of purpose. (more…)

The Most Important Thing We Can Wear

Monday, 31 January 2011

What is the most important thing we can wear to improve our appearance to others and enhance our impact throughout our daily routines? That’s right – a smile. Not only does it say that you like someone and that you trust someone, but it helps enhance your charisma throughout your daily dealings. This charisma can supercharge your ability to get things done. (more…)

Catch People Doing Things Right

Friday, 7 January 2011

All too often in the stress of a busy day while we are working hard to push out projects, business people often forget some of the simple things that can literally supercharge their organization. A simple thing like a kind or positive word can make a huge difference. Compliments really do have a powerful effect and they mean a great deal to people – everyone wants to hear that they are doing well. (more…)

An Easy Way to Diffuse Skeptics…

Sunday, 19 December 2010

If you have ever marketed a product or service you know that potential clients often look at your ads and marketing materials with a critical eye. They know you are trying to sell something and take it with a grain of salt, but there is an easy trick that often breaks down resistance to critics. Simply start your marketing communication by using the following tip… (more…)

A Potent Set Of Values…

Sunday, 5 December 2010

There are many tips on how to format a headline or whether to end your price in a 99 or a 98 out there and yes they are effective. Researchers have carefully measured the various data and verified results. But one way to improve your sales that is talked about much less but is often more effective in the long term than just knowing a few tactics and statistics is to operate your business under a guiding set of values. A guiding set of values can be a very potent way to increase your influence as a company or even on a personal level as a manager, salesperson or parent. (more…)